Data-Driven Multichannel Solutions for Healthcare & Pharma Marketing
Patient-Focused Marketing Strategies and Effective Communication With Healthcare Providers
Treatment Area Skin Conditions 2020-2024 Context Over the years, a pharmaceutical company had gained a strong market position with a treatment for skin conditions given its effectiveness and favourable tolerability profile, according to numerous medical studies. The challenge was to continue to differentiate this
Pulmonary Hypertension 2024
Care Optimisation Through Improved Diagnosis
Context Pulmonary hypertension (PH) is a pathology that shares general symptoms with many others. This increases the risk of misdiagnosis. Ten years ago, our client, a pharmaceutical company, conducted a study. Together with a key opinion leader (KOL), it concluded that patients suffering from
My Cancer Navigator 2023–2024
Context My Cancer Navigator is a free service provided by the Anticancer Fund. It meets the needs of cancer patients for neutral information about diagnosis and treatment options. It also answers therapy-related questions from cancer patients and their loved ones. Overall, it contributes to
Lung cancer
Insights into Medical Practice and Treatment Positioning
Context Every medical treatment is evaluated extensively through clinical studies. Based on this, established guidelines determine when (“which line”) and how a treatment can be used for a specific condition. Pharmaceutical companies also communicate with doctors about the “correct” use of their treatments and/or
Digital Transformation in Healthcare
Implementing Innovative Healthcare Processes Context Digitisation or digital transformation is often linked to the future of healthcare. In this case, hospitals wanted to embrace Virtual Reality training to optimise business-critical processes; for example, to prepare operating theatres or manage crises like major accidents. Approach