Optigage supports pharmaceutical/biotech companies and healthcare solution providers in tackling complex challenges specific to the Belgian market. Through research and advice, we help achieve them care gains.
Optigage.Go positions products precisely to get them adopted in situations where a product delivers clear patient benefits and offers competitive advantages.
Optigage.Track compiles the most cost-efficient multichannel mix. It considers the preferences and media usage of the target group such as positioning, life cycle, channels used by the competition, and investment capacity, among others.
Optigage.Lean facilitates collaboration with healthcare practitioners, initiated by healthcare providers who see opportunities to optimise certain treatments (also known as “beyond the pill” services).
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Pre-Launch Focus on specialist drugs prescribed by doctors in a specific field, who actively seek information to make evidence-based decisions (Vakratsas and Wang, 2023). Therefore, it is crucial to facilitate specialists who gain experience through clinical studies and who share their experience with colleagues as key opinion leaders (KOLs). This can be done through presentations
How to Keep the Balance in Your Multi-Channel Marketing Mix Multi-Channel Marketing in the Pharmaceutical Industry The importance of a multi-channel approach to interacting with HCPs has long been accepted. It is one of the major challenges that marketing teams in the pharmaceutical industry face, now more than ever because
