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How to Keep the Balance in Your Multi-Channel Marketing Mix Multi-Channel Marketing in the Pharmaceutical Industry The importance of a multi-channel approach to interacting with HCPs has long been accepted. It is one of the major challenges that marketing teams in the pharmaceutical industry face, now more than ever because

The Multichannel Pharma Marketing Mix Marketing in the pharmaceutical industry has rapidly evolved over the last few years. The days when sales reps were the dominant factor in pharma HCP marketing are long gone. Today’s highly digitalised society calls for a multichannel marketing mix in pharma. We can distinguish 3 general