A Short History
Optigage’s services to pharmaceutical companies began more than 20 years ago.
Our consultants had been successfully guiding fast-moving consumer goods companies in their transition from TV commercials to multichannel marketing. The pharmaceutical industry faced a similar challenge. They needed to transition from sales reps as the dominant marketing channel, to multichannel marketing.
Our pilot project in pharmaceutical marketing was a large Belgian pharmaceutical company. In partnership with their teams, we developed a multichannel tracker. The basis of that very tracker still forms the foundation of our research and advice in various treatment areas today.
Achieving Health and Healthcare Gains Through Sense-Making
Through research and advice, we help achieve both healthcare gains and health gains:
- Healthcare gains in market access: understanding new healthcare needs and providing the right solutions.
- Healthcare gains in interaction with healthcare providers: marketing and communication to build relationships with the appropriate specialists.
- Health gains for care in service provision: process improvement for better care “beyond the pill” through greater (cost) efficiency, focus, and well-being for healthcare workers. It also involves increased patient involvement and adherence to treatment.
Our process of “sense-making” is key to proposing solutions in co-creation with the various stakeholders, and to develop a concrete implementation plan.
Key Facts & Figures
- Track record of more than 20 years
- Experienced in over 15 treatment areas
- Five-year partnership with Netherlands-based Samhealth, offering full-service research-based consultancy in the Benelux, both quantitative and qualitative
- Completed more than 80,000 stakeholder engagement surveys
- Database of over 10,000 healthcare professionals
Methods and Techniques Used
Our advice is always fact-driven:
- Deep dive into existing data
- Further exploration and/or validation of assumptions based on applied research (qualitative and/or quantitative)
- Testing solutions for their effectiveness
We involve all stakeholders throughout the process by means of sounding board groups (“adboards”), workshops, and co-creation sessions.
- Capitalise on existing knowledge and cumulative experience within teams
- Identify pitfalls at an early stage
- Create co-ownership
The solutions we propose are action-oriented:
- Analyses and recommendations supported through concrete plans for action and implementation
- “Thinking & Doing” is what drives Optigage toward measurable results
