About Optigage

Market Research and Strategy in Pharma

A Short History

Optigage’s first sales force and multichannel trackers were conceived more than 20 years ago. Today, the basis of that very tracker still forms the foundation of our research and advice.

  • +15 treatment areas
  • Trackers, case-based surveys, knowledge checks, adboards …
  • +5 years partnership with Netherlands-based samhealth, in order to offer a full service of quantitative and qualitative research-based consultancy in the Benelux.
  • +80,000 stakeholder engagement surveys
  • +10,000 healthcare professionals

 

Together with our Dutch partner Samhealth, we provide services to pharmaceutical firms in the BeNeLux.

Our mission: Achieve Health(care) Gains Through "Sense-Making"

Through research and advice, we help achieve both healthcare gains and health gains:

  • In market access: answering (new) healthcare needs with the right solutions.
  • In interaction with HCPs: building better relationships with the right specialists.
  • In service provision: greater (cost) efficiency, focus and well-being for healthcare workers. Greater patient involvement and treatmen adherence.

 

Our process of “sense-making” is key to proposing solutions in co-creation with the various stakeholders, and to develop a concrete implementation plan.

Methods and Techniques Used

Fact-driven advice
  • Deep dive into existing data;
  • Further exploration and/or validation of assumptions based on applied research (qualitative and/or quantitative).
  • Testing solutions for their effectiveness.

Involve all stakeholders
  • Capitalise on existing knowledge and experience within teams.
  • Identify pitfalls at an early stage.
  • Create co-ownership.

Action-oriented solutions
  • Analyses and recommendations are worthless without implementation.
  • Thinking & Doing is what drives us.
  • Inject actions in daily operations.

Our team