How to convert professional healthcare
contacts into long-term favorable behavior.

Multichannel Index

Optigage offers a variety of products and services for both quantitative research and the co-creation of multichannel action plans. They are all based on the Multi Channel Index® model, supporting MarCom managers in developing and deploying effective and successful multi-channel strategies and plans.

The model focuses on providing insights into 3 key questions:

Are we using the channels that are preferred and are we putting enough pressure behind those channels to effectively reach the HCPs?
Are our channels meaningful and relevant for HCP's, in order to generate impact & engagement?
What messages do HCP''s recall and are those messages consistent with their own perceptions and experiences?

And: are we performing better or less well than our competitors?

The better a product’s impact and (channel + message) engagement, the higher its MultiChannel Index.