How to convert professional healthcare
contacts into long-term favorable behavior.
Optigage offers a variety of products and services for both quantitative research and the co-creation of multichannel action plans. They are all based on the Multi Channel Index® model, supporting MarCom managers in developing and deploying effective and successful multi-channel strategies and plans.
The model focuses on providing insights into 3 key questions:
- Are we using the channels that are preferred and are we putting enough pressure behind those channels to effectively reach the HCPs?
- Are our channels meaningful and relevant for HCP's, in order to generate impact & engagement?
- What messages do HCP''s recall and are those messages consistent with their own perceptions and experiences?
And: are we performing better or less well than our competitors?
The better a product’s impact and (channel + message) engagement, the higher its MultiChannel Index.