How to convert professional healthcare
contacts into long-term favorable behavior.

Multichannel Index

Optigage offers a variety of products and services for both quantitative research and the co-creation of multichannel action plans. They are all based on the Multi Channel Index® model, supporting MarCom managers in developing and deploying effective and successful multi-channel strategies and plans.

The model focuses on providing insights into 3 key questions:

  • Are we using the channels that are preferred and are we putting enough pressure behind those channels to effectively reach the HCPs?
  • Are our channels meaningful and relevant for HCP's, in order to generate impact & engagement?
  • What messages do HCP''s recall and are those messages consistent with their own perceptions and experiences?

And: are we performing better or less well than our competitors?

The better a product’s impact and (channel + message) engagement, the higher its MultiChannel Index.

Contact us

Reach And Engage With Our Team

patrick

Patrick Deroost

Positioning and communication strategies
manuel

Manuel Bollue

research & dashboard design, co-creation with target groups & clients
christophe

Christophe Druine

Data analysis and performance research
circle-cropped

Michiel Teck

Tech setup, datacollection, follow-up, analysis